Your ROI Has a Blind Spot
The year is off track. The budget is gone. None of your marketing is turning into revenue. At least, that’s what you learn from your sales team....
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A terrible marketing strategy: your opinion
One of the most dangerous phrases in marketing is: “I think.” Not because your opinion doesn’t matter, but because great marketing is not about what you want. A client named Pete reminded me of this recently....
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Don't let AI captain your ship
You’ve heard the cursed words before, delivered with well-meaning confidence: “AI said… …to spend our tight budget on this campaign…” …we should use this headline…” …this marketing strategy is all the rave…” But building your marketing around what “A...
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The First Link Lost
After sending hundreds of Marketing Untied emails and sharing well over 500 marketing ideas, we wanted to answer a common question:Does the top link in an email always get clicked the most?Research says yes, at least partially. There is decades-long ...
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Our Contracts Have an Unsubscribe Button
Pete wants out. He’s just not seeing the results he wants He signed a two-year term, with automatic renewal, and the “standard stuff.” He looks through the contract. No early exit. No flexibility. Some contracts are designed to keep you even after yo...
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CEO’s are asking the wrong question about AI
It did it in seconds. It didn’t do it very well. That was my first lesson experimenting with AI....
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Don't Fall For the Bait and Switch
Pete was blown away by the sales pitch from the company founder. He signed the contract on Friday, excited to do business with him. By Monday, the founder had vanished....
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It’s Time to Level Up
You spawn into the game in a field of waving wheat. The only thing to your name is a flimsy wooden sword that can’t even cut a path through the field. You aren’t anywhere close to the fight with the final boss. But that’s the point. Nobody starts ...
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An Email That Failed 2nd Grade Math
AI doesn’t think. And the clearest proof often pops up in your inbox. It looks like a normal prospecting email. Clean formatting, proper grammar, and at times even a conversational tone that seems almost human. But it contains a logical error so basi...
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AI Gave You Bad Advice
AI told you to post three times a day on LinkedIn. So you did. Only you saw zero return for your effort. Here’s why: ChatGPT didn’t understand that your audience was on Facebook, not LinkedIn. It’s giving you answers, but is it giving you answers to ...
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